In NYC, a high-end gym advertises at a bus stop near me: "Memorial Day Countdown: Are You Ready?"
Ready for what? Memorializing those we've lost? Hot summer days? Barbecues and lollygagging, swimming and holidays? The implication is clear. We don't even call it summer anymore; it's "bathing suit" season and everyone knows what this means.
Alas, it could be worse. A reader sent me this photo, a bus stop in the Netherlands, where the bus goer's weight is displayed as (s)he awaits transport, part of an ad campaign for a local health club.