Monday, April 23, 2012

Thanks Again

Have you been gravitating toward higher calorie foods since 2008?  In a study presented back in August at the yearly meeting of the American Psychological Association, University of Miami marketing doctoral student Anthony Salerno suggests that your choices may be due to the economy.

Salerno's research found that study participants primed to focus on deprivation chose higher calorie foods, compared to those who focused more on pleasure than survival.

Most of us have accepted the fact that, for any, deprivation around food tends to lead to overeating.  What makes this study interesting is that it widens the playing field to include deprivation as general concepts.  Salerno's results indicate that if we feel deprived at all (not just around food), we may have a tendency to eat more.

Assuming this data translates beyond the lab, it suggests that to curb this form of (biologically induced?) emotional eating, we bring our focus to gratitude.  What is it that you have (vs. have not) in your life?  Can you highlight areas of abundance, rather than deprivation?  This shift in mindset can be profitable across the board.

And, where can you add indulgences that don't cost much?  Can you treat your senses with appealing scents, comfortable fabrics, enticing flavors, soothing visuals, and melodic sounds?  Doing so can ease distress, increase our experience of pleasure, and, perhaps most importantly, communicate to ourselves that we are worth it.

Tuesday, April 10, 2012

Tuesday, April 03, 2012

The Not-So-Hunger Games

Current film sensation Jennifer Lawrence recently told Life & Style magazine that she, for one, is not going hungry.

Lawrence says:  "'I remember when I was 13 and it was cool to pretend to have an eating disorder because there were rumors that Lindsay Lohan and Nicole Richie were anorexic.'"

Now, considered somewhat plump for Hollywood, Lawrence feels differently:  "'I'm just so sick of these young girls with diets.  I think it's really important for girls to have people to look up to and feel good about themselves.'"

And, in another declaration that may serve to benefit the general public, the Equinox chain of fitness facilities recently unveiled a new personal training campaign (see below).  While the focus is still on skinny/fat, it's good to know that a major company is moving toward recognizing that weight is not a proxy for health.  Now if they could just focus on fitness, rather than fat. . .

Equinox | Personal Training