Tuesday, March 20, 2012

Israeli Model Law

Government officials in Israel have passed a new law banning the use of significantly underweight models in country-wide advertising.  The law, designed to challenge the glorification of the thin ideal, will also require advertisers who use airbrushing/editing to slim models down to acknowledge this in print.

Officials are hopeful that these measures will reduce the rates of anorexia in Israel.  What do you think?

2 comments:

Rachel said...

This is wonderful:)
I do think it may work against women who are naturally thin and have a career in modeling, however they are indeed a minority population. We are advertising for the majority which makes this ultimately a positive change.

ElMaj said...

I am so glad about this!