Tuesday, January 08, 2008
Yeah, They're My Skinny Jeans, MOO-Fah!
Every once in a while, I get a mass-market email from someone who's clearly never read my blog. For instance, right in time for the New Year's diet surge, I received an email from a media marketing company informing me of a new diet "targeting women's mid-section."
Now, you realize there's a problem with our collective mid-section, don't you?
The message states, "Take a look at more of the amazing details below, thought you'd like them for your blog!" And, I do. . .
The diet consists of several small-er meals a day (no novelty here), with the inclusion of monounsaturated fatty acids at each meal. The diet calls these MUFA's, and even spells out the correct pronunciation ("MOO-fahs") for help.
What struck me beyond this tip, though, was "Cornerstone #2" of the plan. The diet encourages us to use "a mind trick at every meal," such as "arrange cut flowers in a vase and place it on the table where you eat [or] keep your skinny jeans on a hanger in full view."
Now, I'm all for cut flowers, but my skinny jeans on a hanger in full view?
The message is punitive, an ascetic demand that robs us of our power to eat intuitively. Personally, I happen to eat most of my meals at work, at restaurants, or on the run. I can only imagine my skinny jeans hanging from my office bookshelves--imagine the conversation starter there. . . .