"Strong is the new skinny."
"Healthy is the new skinny."
"Curvy is the new skinny."
Everything is the new skinny.
These slogans, presumably constructed to promote body acceptance and offer an alternative to the thin ideal, still posit a common end-goal. We're still striving for some iteration of skinny and continuing to promote thinness as the gold standard of success.
So let's step away from skinny as the solution - and focus on strength, health, curves, or whatever else we value without a tired target diluting our intention.
We don't need another skinny.
You can find Does Every Woman Have an Eating Disorder? Challenging Our Nation's Fixation with Food and Weight on Amazon (as a paperback and Kindle) and at BarnesandNoble.com.