Ever heard of a brand of jeans called “Slink”? A friend alerted me to them, after a frustrating clothes-shopping experience. It seems that Slink jeans run about three sizes too small. Said friend is pretty tiny and typically wears a Size 4/6. During this particular dressing-room encounter, she tried on a Size 10 which was, surprisingly, too tight.
What awful marketing, I thought, at first—clearly the Slink execs haven’t consulted with the marketing folk over at Banana Republic (who know that women love to buy clothes a size smaller than they usually are). But, perhaps this is strategic marketing at its best—to size out even normal-size (read: thinner than average) women ups the ante, placing the brand in a prized, elusive category only meant for a select few. I bet Nicole Richie can fit into Slink jeans. Keira Knightley, too. If only we can diet ourselves down, starve ourselves, purge ourselves of anything unnecessary, then, perhaps we, too, can fit into a pair of Slinks.