Tuesday, July 24, 2007
Who's the Hottest?
I'm sitting here with three of my favorite trade weeklies: In Touch, Us, OK magazines. Each has a feature where two celebrities are pitted against each other in similar frocks, titled, "Who Wore it Better?" Us actually compares three stars, modifying the superlative a bit to, "Who Wore it Best?"
See, the thing with these little contests is that I always get it wrong. I cover the winner (based on staff selection or reader polls), and I try to guess who, in fact, they chose. I study the images carefully--since, we're talking about clothing, I look at how the garment is tailored, shoe and accessory selection, fit, and even at the way the item falls on the celebrity's figure.
But, I almost always get it wrong.
Let me give you an example of why I think this is. Us Weekly's version (this is the July 2nd issue), compares three stars: Sofia Vergara, America Ferrara, and Tiffani Thiessen. Who do you think received the fewest number of votes?
OK's (July 16th) issue weighs Naomi Campbell against Beyonce. Again, guess who won?
My hunch is that it's really not so much about the clothing here, but about the celebrity's figure. I'd have to pour over the magazines' archives for this research project, but I'm guessing that the celebrity with the better body wins, regardless of her hem line, the clutch she carries, or the height of her heels. See, I think Beyonce has a rocking body, but a lot of people don't.
Usually, in my anecdotal research, it's the thinner celebrity, but not those we judge to cross the line. So, in In Touch's version, Eva Mendes actually triumphs over Bai Ling. Admittedly, I'm relieved when stars like Nicole and Paris and Victoria are not victorious.
I really wish we weren't putting these stars' bodies up for such scrutiny and competition. The guise of whose stylist assembled the better ensemble is simply too thinly veiled.